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Calvin Klein Ads

In recent years Calvin Klein has paid particular attention to the images included in its advertisements. These ads are particularly noteworthy for their edginess by questioning gender, sexual, and representational stereotypes. What follows are some samples of CK ads, identify the stereotypes and conventions questioned in them. A larger collection of CK ads are available at a web page entitled Calvin Klein Ads.

The following are samples of ads for three different Calvin Klein fragrances: Crave, Escape, Eternity, Obsession. See how they are constructed differently:



The following ads drew a lot of attention when they first appeared.