|
Date |
Class |
Readings |
Class Activity |
|
Thu Jan 15 |
1 |
|
Introduction;
Video: History of Advertising, Part I |
|
Tue Jan 20 |
2 |
Read Article 1 (Sherif) |
Gilbert Lecture: Article 1
(Sherif);
Video: History of Advertising, Part II |
|
Thu Jan 22 |
3 |
Read Article 2 (Britt) |
Gilbert Lecture: Article 2
(Britt);
Video: History of Advertising, Part III |
|
Tue Jan 27 |
4 |
Read Article 3 (DeFleur) |
Gilbert Lecture/Video:
3 Ads (Stetson, Acuvue, & Jello) |
|
Thu Jan 29 |
5 |
Read Article 4 (Perloff) |
Britt Day #1: ATTENDING (A1–A9);
PERCEIVING (P1–P7) |
|
Tue Feb 03 |
6 |
Read Article 5 (Miller) |
Gilbert Lecture:
Articles 3-5 (DeFleur, Perloff, & Miller) |
|
Thu Feb 05 |
7 |
|
Group Presentations:
Articles 3 & 4 (DeFleur & Perloff) |
|
Tue Feb 10 |
8 |
|
Group Presentation:
Article 5 (Miller); 3 Ads for Heineken |
|
Thu Feb 12 |
9 |
|
Open
|
|
Tue Feb 17 |
10 |
|
TEST #1:
Articles 1-5; Propositions A1-A9; P1-P7 |
|
Thu Feb 19 |
11 |
|
Britt Day #2:
PERCEIVING (P8-P23) |
|
Tue Mar 03 |
12 |
Read Article 6 (Petty) |
Gilbert Lecture:
Articles 6 & 7 (Petty & Cantril) |
|
Thu Mar 05 |
13 |
Read Article 7 (Cantril) |
Group Presentations:
Articles 6 & 7 (Petty & Cantril) |
|
Tue Mar 10 |
14 |
Read Article 8 (Pearlin) |
Videos & Discussion:
Political Advertising |
|
Thu Mar 12 |
15 |
Read Article 9 (Rogers) |
SPECIAL: Psychology Candidate |
|
Tue Mar 17 |
16 |
|
Britt Day #3: PERCEIVING (P24-P28);
LEARNING (L1-L11 |
|
Thu Mar 19 |
17 |
|
Group Presentations:
Article 7 (Cantril
)
|
|
Tue Mar 24 |
18 |
|
Group Presentations:
Articles 8 & 9 (Pearlin &
Rogers
)
|
|
Thu Mar 26 |
19 |
|
TEST #2:
Articles 6-9; Propositions P8-P28; L1-L11 |
|
Tue Mar 31 |
20 |
|
Britt Day #4: LEARNING (L12-L23);
MOTIVATING & PERSUADING
(MP1-MP4) |
|
Thu Apr 02 |
21 |
Read Article 10 (Goffman) |
Videos and Discussion:
Two demographics (nightly news;
soaps) |
Tue Apr 14 |
22 |
Read Article 11 (Harris) |
Gilbert Lecture:
Articles 10 & 11 (Goffman & Harris) |
|
Thu Apr 16 |
23 |
|
Britt Day #5:
MOTIVATING & PERSUADING
(MP5-MP21) |
|
Tue Apr 21 |
24 |
Read Article 12 (Wrighter) |
Group Presentations:
Articles 10 & 11 (Goffman
& Harris) |
|
Thu Apr 23 |
25 |
Read Article 13 (Pollay) |
Gilbert Lecture:
Articles 12-14 (Wrighter, Walker,
and Pollay) |
|
Tue Apr 28 |
26 |
Read Article 14 (Walker) |
Group Presentations:
Articles 12 & 14 (Wrighter
& Walker) |
|
Thu Apr 30 |
27 |
|
Britt Day #6: MOTIVATING &
PERSUADING (MP22–MP25);
PERSUADING: (PS1–PS11)
|
|
Tue May 05 |
28 |
|
Group Presentation:
Article 13 (Pollay); SPI |
|
Thu May 07 |
Final Exam Period |
TEST #3:
Articles 10-14; Propositions L12-L23; MP1-MP25; PS1-PS11 |