|
Welcome to Psychological Perspectives on Advertising. Get ready! We'll be reading, thinking, and talking about perspectives, theories, and studies on the psychology of advertising. In addition, we'll be viewing and analyzing a good number of print advertisements, radio and television commercials, and videos about advertising. Here’s what you are expected to do.
1. Reading and Tests. You will read 14 articles and demonstrate thorough understanding and mastery via 3 objective tests. The readings are available via the Milne Library’s ERS (Electronic Reserve System). Links to the reading list and ERS can be found above.
2. Major Project. In a group of 3 or 4 students, you will write an on-line, PowerPoint article that (a) summarizes the key ideas of one of the readings (3-14) above; (b) explores the reading’s implications for advertising; (c) presents links to multiple print, television, and/or internet advertisements; and (d) explicitly explains how these ads exemplify (or contradict) the tenets of the article. The article should be equivalent to a 10 to 15 page paper. At the appropriate time, the group will do a class presentation of this article.
3. Britt Propositions. In conjunction with Article #2 (Britt), and the list of 98 propositions from Britt’s text, you will team up with 3 other students, and become an expert on one of Britt’s propositions. On the appropriate “Britt Day,” you and your group will do a brief class presentation (supported by appropriate media) in which you: (a) a review of the proposition and research support for it identified by Britt in his text; and (b) show several advertising illustrations. You will do this 3 times (with 3 different groups) during the course of the semester.
Attendance. You are expected to come to every
class, having read and studied assigned material. Pro-social
behavior and active participation in class activities and discussion are
assumed (please deactivate all cell phones, pagers, MP3 players, PDAs,
Blackberries, Geiger counters, Tricorders, and Phasers prior to entering
class). Table 3 (below) describes the system I use to consequence
attendance. |
