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Integrating Words and Images
Text and images must work together towards communicating a specific
concept
1 Text
Invisible / Text as aesthetic element
Balance determines the success of communication
Techniques for effective use of Text and Images
2 Understanding
the concept
2 Humor
+ Surprise
3 Target
Audience
4 Innovate
5 Stylistic
Unity
6 Integrate
Words and Images (Put images in words, or text inside images)
7 Design
in Depth
(Canvas design laterally and in depth)
8 Monumental
design.
Line (Diagonal, Reading Hierarchy)
9 Words
as Images
10 Intimate
interaction of words and images
Symmetry, relationship between organic and geometric.
11 Ambiguity
of space/images/text
Using Images
(Photographs, Illustrations, Pictographs, Symbols)
1 -2 Realism
(reflecting lifestyle) Picture telling a story through the point of view
and the individual elements.
3 Less
clear, more seductive (still realistic)
4 Photomontage.
Creating a new reality and telling a story with images.
5 - 6 - 7 - 8 Process
and its effect on design. Realistic hand-drawn images. Etching (engraving)
on metal plate. Image created entirely of lines. Lithography: process
allows for gradations of gray.
9 -10 -11 -12 Stylization
of images. Eliminating detail and enhancing the graphic quality of an
image
13 - 14 -15 - 16 - 17 Using
Pictographs and Symbols and Ideograms. Direct communication through the
bare essentials. Reducing an image to its absolute essence in order to
communicate as a universal language. Symbols represent abstract ideas
credits
Case Studies and other scratch and sniff endeavors:
Trends
in Visual Identity
Red
Graphic Design Studio Corporate Identity Portfolio
Logo
Togo
David
Day & Associates
Rhubarb
Studio
357 Identity Portfolio
Bureau
of Visual Affairs
Logo
Design and Visual Identity
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